Market-Testing a Smartphone Application for Family Planning: Assessing Potential of the CycleBeads App in Seven Countries Through Digital Monitoring
The CycleBeads app, a digital platform using a modern method of family planning, helps women track their cycles and achieve or prevent pregnancy. The app's developer conducted social media campaigns in seven countries to monitor cost, distribution, and understand users and their experiences. The campaign results suggest that the app’s low-cost approach makes it accessible to women.